Looking to create a newsletter but don’t know where to start? With the right tools, you can take your email marketing strategy to the next level without spending a dime. 

Newsletters are an essential part of any effective email marketing strategy. Nearly any type of business can benefit from knowing how to create a newsletter. Whether you’re a small business, ecommerce giant, or anything in between, email newsletters can help build lasting relationships with your clients. 🤝

The best part? Creating your email newsletter can be completely free!

Prepare Your Email Newsletter Strategy

Define your email newsletter objectives

Before setting out to create a newsletter, you should define your objectives. Successful newsletters are goal-oriented, audience-specific, and support a larger marketing strategy. 💪

For this reason, the first step to creating a newsletter is planning. Ask yourself these questions:

Decide how your newsletter will add value

One of your top priorities in creating a newsletter should be providing real value to your subscribers. If your campaigns offer nothing but promotional content, your open rates and click through rates will suffer. 😥

You can add value to your newsletters by:

At the same time, sending at regular intervals and honing your brand’s image, voice, and tone helps your newsletters come across as reliable and trustworthy. In turn, this gets your subscribers in the habit of receiving genuinely valuable content from your business.

Choose a Newsletter Software

You may be asking, “Do I really need a newsletter software?” 🙋

In short, yes. 

Creating a newsletter is definitely simple, but making sure it gets delivered is another story. If you tried sending a campaign to even just a few hundred contacts in Gmail or Outlook, it’s unlikely to ever reach your subscribers’ inboxes. For this reason, having a dedicated email marketing software is essential.

Why? 

Email deliverability depends on a few factors. Your reputation as a sender, the newsletter content, and technical aspects like domain and IP signatures all impact whether your email arrives in inboxes. Without taking these things into account, your campaigns will likely be flagged as spam. 🚩

This is where email marketing software comes in. Having a dedicated newsletter service helps increase deliverability and manages the more technical aspects of email marketing for you. An email marketing software should:

Stayintouch free drag-and-drop editor lets you create custom, professional newsletters quickly and easily. A free account includes access to dozens of newsletter templates as well as features like contact management, marketing automation, and transactional emails. 🤗

Set Up Your Newsletter Email Lists

The next step to sending newsletters is creating an email list. Your email list is basically your audience. But there are a few things to keep in mind to make sure your campaigns have the greatest possible reach.

First, your email list should be 100% opt-in. This means the people receiving your email need to have given their consent (usually through a signup form). This practice not only helps with email deliverability, but is also required under GDPR

Second, you should never buy an email list. Doing so lessens your authority as a sender and will result in low deliverability rates. Double opt-in signups are a much more effective and responsible email list building strategy.

Third, don’t forget about email list cleaning. Luckily, most email marketing softwares do this for you. 😌 Instead of manually keeping track of unengaged contacts, entering this data in your CRM, and segmenting your list, solutions like Stayintouch handle all of this for you.

Next, we’ll show you how to set up your email list on Stayintouch.

Attract Newsletter Subscribers

Now that you’ve designed your newsletter signup form, it’s time to make good use of it! 

When deciding where to place your signup forms, it’s important to strike a balance between prioritizing visibility and being mindful of the user experience. Of course, you want as many people to see and use the form as possible. But interrupting potential customers’ website browsing won’t do any favors for your sales. 📉

Features like pop-ups, live chat windows, and lead magnets can do wonders for lead generation and growing your subscriber base. That said, it’s important to be mindful of their placement.

If these features disrupt the browsing experience, they can even hurt your search engine ranking. To avoid this, you should always give your audience a chance to naturally interact with your website before showing them a pop-up, chat box, or lead magnet.

Track Newsletter Performance

Congrats! You’ve successfully created a newsletter with Stayintouch. 🥳 Your work’s not over yet, though…

Reviewing your newsletter performance is an essential part of an effective email marketing strategy. Metrics like open rate, click through rate, unsubscribe rate, and bounce rate are absolutely necessary to track. 

Keeping track of your email marketing metrics helps for a few reasons. First, it can signal technical issues in your campaign. Further, it shows you what type of content, frequency, and timing work for your audience. Altogether, your campaign metrics help you work toward continuous improvement within your overall marketing strategy. 

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