What Is A Transactional Email?
A transactional email is a type of email message that’s triggered by a specific action on a website or mobile app. Some common examples of transactional emails include password resets, order confirmations, automated abandoned cart emails, account notifications, social media updates, welcome emails, and any other confirmation emails that are sent via automation.
Transactional Email vs. Marketing Email
Transactional messages are triggered in real-time by a specific user action, and they’re sent on a one-off, individual basis. Email marketing campaigns, on the other hand, are one-to-many communications promotional emails that promote a product, service, sale, or other events.
Types of Transactional Emails
Popular transactional emails include action emails, notification emails, as well as password reset requests and welcome emails. Think about the last time you used an ecommerce company like Amazon. They send smart emails tailored to your recent actions, often with add-ons and other features you might like.